Geek and Gamer Themed Apparel from
The Gravy Factory
Website: The Gravy
Factory
Review Date: January 18th, 2006
Written By: Daniel W.
There is no denying the cultural rise of video gaming.
Not only are there exponentially more gamers nowadays, the general
attitude of most gamers has changed from being afraid to come out
of the closet to prideful. The sheer number of games and equipment
sold these days, as well as the number of people attending gamer
conventions (such as QuakeCon, E3, and BlizzCon), provides solid
and ample proof of this. Some games and gaming equipment have joined
the likes of Star Wars movies and Harry Potter books as things "worth"
waiting in line for hours.
At the same time, another cultural phenomenon has been steadily
on the rise. With technology continually improving by leaps and
bounds and computers truly becoming a necessary item in everyday
life, the rise of the geek is upon us. At times it has actually
become embarrassing to not know geeky terminology such as 1080i,
L2 cache, and WiFi.
While it may be easy to consider yourself to be a geek or gamer,
it has not always been easy to dress the part. Appalled by the paltry
amount of clothing available that is geared toward geeks and gamers
and embarrassed by the collection that did exist; two friends set
out to create a line of apparel that a geek or gamer may actually
want to be seen in. The result of their efforts is The Gravy Factory.
Just who are these two ambitious men and what does their Factory
have to offer? Read on and find out.

Click on image for larger picture
The Creators:
Leave it to a hard-core, lifelong gamer and a seriously obsessed
computer geek to feel the passionate need to create a store that
provides apparel suited for, well, gamers and geeks. Jon Crossland
and Kevin Miles are just that. It takes more than mere will to create
The Gravy Factory though, it also takes immense talent. Luckily,
Jon (the geek) and Kevin (the gamer) are two friends who are brimming
with it.
Jon’'s forte lies in illustrations and graphic design. Some
of his works include the logo for the band Nine Inch Nails and album
covers for music artists such as The Cranberries, Phish, and Pink
Floyd. His design for Pink Floyd's album "Pulse" even
garnered him a Grammy nomination.
Kevin's aptitude is in writing. He has written commercials for
a broad range of consumer products and companies including Burger
King, Budweiser, Coke, Gatorade, Skittles, and Twix. Some of Kevin's
current work includes writing specs for sitcoms such as The Bernie
Mac Show and Scrubs. His writing resume even includes the script
to American Idol reject William Hung's "She Bangs" music
video.
The Name:
For a store offering geek and gamer themed clothing, The Gravy Factory
does seem like a rather odd name. The idea for the name came back
when both Jon and Kevin had "regular" day jobs; everything
else they made was considered "gravy" (the supplemental
part of life that makes it that much better). With The Gravy Factory
up and running, the gravy is now pouring in for them.
The Site:
The flash oriented GravyFactory.com is a treat for both the eyes
and ears. Upon visiting the site, you will be treated to psychedelically
funky tunes which range from country to hip-hop. Speakers are a
definite must. Visually, the monetary themed site gives you a subtle
yet direct hint of Jon and Kevin's ultimate goal for the site. The
"ka-ching" that sounds when navigating the site further
supports this. Be sure to click on the 'Our Mission' button to check
out what these guys say about their mission. If the brief list of
accomplishments I mentioned for Jon and Kevin peaked your interest
and you would like to know more about them, be sure to check out
the 'About Us' section. Last but certainly not least, you can check
out The Gravy Factory's entire line of apparel by clicking on the
'The Goods' button.
Next (Shirts Styles
& Conclusion)